One huge advantage of social networking sites is the ability to establish and promote a personal brand. Establishing a brand and setting yourself or your company up as an expert in your field is time consuming and cannot be accomplished overnight. It is well worth the effort and time it takes though, as being recognized as an expert greatly enhances your chances of success in your field. Let’s look at how we can use social media to establish your brand.
The first step lies in building an online profile that is interesting. One’s goal should be to establish himself/herself as an expert in his/her chosen field. This can be done through a series of steps such as posting comments on blogs that relate to that field. Making connections with movers and shakers in the field of interest can lead to invitations to guest post on their blogs or websites. Extending the same invitations to them to post one your blog or website can lend their credibility to your brand.
If one does not already have one, creating a blog is one excellent method of establishing a brand. Social media sites can be used to direct traffic to the blog if one takes the proper approach. It is important to remember that social networking sites are created for the purpose of creating friendships and groups that share common interests. Any messages that promote one’s particular brand should not take on a self aggrandizing tone.
Following the posts of other experts in your field can create opportunities for educated discourse. If you disagree with something said in one of these blog posts, state your disagreement in a comment on the blog. Do so with a respectful tone that shows that you recognize that person’s expertise by outlining the reasons for your disagreement without stating that the person is wrong. After all, there are many times when people disagree without either one being completely wrong or right.
Engage in conversations with these experts that are open to public viewing. This is especially important if they are already well known and you are just beginning to create a personal brand.
Make posts on social media sites that tell people about you and your brand in an informative and interesting way. It is important to avoid making these posts sound like advertisements. People become resistant when they feel as if they are being pushed into something.
One thing that many business people fail to do that can prove invaluable when trying to establish a network of connections is searching the internet for content that will be interesting to those whose attention one is trying to attract. Pass this information along, even if it means driving traffic to someone else’s website. If you are seen as a source of valuable information, the information you provide about your personal brand will take on its own value.
Using social media to establish your brand can lead to success at a much faster pace than any other method of getting the message out. It also creates a self perpetuating stream of targeted leads of a quality that one would be hard pressed to find using any other media.